A One-on-One With Linx Dating Founder Amy Andersen — Just How She Became “Silicon Valley’s Cupid”

The brief type: whether or not they’re creating the newest edition of an already-cool product or creating next huge part of tech, singles in Silicon Valley often leads hectic lives — meaning internet dating frequently becomes put-on the backburner. Since 2003, Linx Dating and its creator Amy Andersen have now been handling the requirements of these hectic, relationship-minded specialists with a curated, tailored, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is recognized for its juggernaut tech organizations and revolutionary start-ups, so much in fact that there surely is actually a favorite television show named after it. Silicon Valley can also be recognized for the enthusiastic, hardworking, imaginative, and committed those who work on these businesses — which lends really to an effective profession yet not necessarily a fruitful matchmaking existence.

“many of these everyone is very focused using their jobs that one time they awaken and believe ‘Oh my gosh, I want to get a hold of my personal match. How do I begin performing that?'” said neighborhood matchmaker Amy Andersen. Linx Dating is how they go about carrying out that.

Based by Amy in 2003, Linx, for quick, is a curated matchmaking solution people hectic, high-profile unmarried specialists in Silicon Valley and also the encompassing Bay region (in addition to all over the world) that haven’t been able to get the commitment they really want. Now, the firm is known as “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy recently told us regarding “aha moment” that began it all, the lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, and also the individual connections she creates with the people she helps.

Connecting the Gap Between solitary Men in Silicon Valley & solitary feamales in San Francisco

The determination for Linx came in 2000 while Amy was working in personal client services at a technology business in bay area but residing in Silicon Valley. Whether it is at work, through pals, or perhaps out and about, Amy regularly came across women and men who have been informed, successful, appealing, and well-rounded, but they were single and didn’t know why.

Understanding both areas really well, Amy pinpointed the problem: there are much more available men in Silicon Valley than San Fran and offered ladies in San Fran than Silicon Valley. Due to their family, friends, and professions staying in their respective metropolises, putting some 50-minute automobile day at fulfill someone special was not at the forefront of their own thoughts, Amy revealed.

“That was my ‘aha time’ in which I thought ‘imagine if we were to bridge this space and develop these opportunities for these fantastic ladies in San Francisco and they fantastic guys in Silicon Valley?'” she said.

Amy next invested the next 36 months undertaking just as much analysis as she could, utilizing the woman business-oriented mind to have a far better concept of industry and interest in this sort of matchmaking company. In 2003, once she had all the woman ducks consecutively, she give up her work at Merrill Lynch, launched the organization, and not seemed back.

“Starting Linx has become one of the best choices of living,” she stated. “assisting these introductions and providing as a conduit between both of these class seems to function really well throughout the last 12+ years that i have been achieving this.”

From Application to Even the marriage, Amy will there be Every Step

Amy requires a very practical approach with her customers from just starting to conclude, getting to know every person independently, making use of their specific desires and needs throughout the matchmaking, and offering the woman professional advice all in the process.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, all of it begins with the quality of the customers. While other matchmaking companies might accept anybody who is applicable, Linx provides a substantial referral-based vetting program that produces their own clients stand out from the remainder. Every aspiring user needs to be suggested by an old or recent user, a pal or contact of Amy’s, and/or similar.

Amy obtains dozens of recommendations every single day and screens each prospect herself. And whether or not they’re 22 or 72, Asian or Latino, lawyers or artisans, Amy wants individuals who are intelligent, healthier, relationship-minded, accomplished, bold, and top fascinating schedules overall.

“provided that a person is actually passionate about their own job, that’s what I’m looking. Beyond that, i am looking for folks who are well-rounded. Whether it is volunteering or cooking or whatever truly, i simply need to see they’ve a colorful, interesting life,” she stated. “When someone says in my opinion ‘All i really do is work’, i am most likely not browsing wish make use of them. Not merely do they not need balance inside their schedules, but if you ask me that’s in addition indicative they lack time for a relationship.”

After the original screening, Amy creates a private meet-and-greet, which she stated is a vital element of getting a customer. This is where Amy extends to understand person, listen to their own individual tale, to see whatever they’re looking for in a partner (and whatever’re perhaps not seeking).

Most of all, Amy is actually determining if the woman business could be the correct fit for each party. Whether some body is not 100percent over their unique ex or are in a challenging phase of the life, the woman instinct can determine if the time is actually down.

“The meet-and-greet is a vital program for myself but way more for the possibility to obtain an effective study of what Linx is about,” she stated. “men and women get the responses they are selecting through the meet-and-greet, and that is vital because anybody whom goes down that roadway being a customer, i do want to make certain they think prepared accept this method.”

If meet-and-greet goes really, they are going to keep returning for a follow-up interview with Amy before selecting the account that is ideal for them and having began throughout the matchmaking. Although it appears as though an extended procedure, Amy mentioned it’s needed because she desires every member getting happy with Linx and vice versa.

Matchmaking That Combines the consumer’s Wants & Amy’s Intuition

Besides testing every applicant, Amy can the actual only real individual at Linx would you the matchmaking, outsourcing the woman concierge services to experts like expert closet stylists, makeup products writers and singers, and psychologists.

“this is certainly a very small, boutique, market matchmaking company when compared to lots of organizations with big staffs and branches all around the world and so forth, very Linx is actually super tailored due to that,” she stated.

The woman distinctive matchmaking program brings together the granular metrics of precisely what the person desires in a date (their preferred peak, get older, income, etc. as well as their deal-breakers) and Amy’s natural talent and instinct for understanding when two different people belong collectively.

“nowadays, when it comes to whenever I come up with a match, about 75percent in case it is generated by gut, that impulse that claims ‘Oh my personal goodness, i do believe I might get on to something right here,'” Amy said.

Centered on those elements, Amy will likely then take-over, scouring the woman database of qualified singles until she finds the most wonderful match each customer.

Using the internet Pre-Introductions Get Singles Excited About Their Match

Once Amy provides her ideal pairing, she will e-mail both people a “baby bio” of each and every some other, providing them with a snapshot on the other peoples individuality, interests, look, and obtaining them excited about exactly how fantastic they’d end up being together.

“i would like my consumers regarding side of their seating, jaws to the ground, like ‘OMG this person appears remarkable,'” she said.

They’re going to after that will ask Amy questions relating to their own match and make an effort they have to decide for themselves when they think it is right. During this time, Amy also ensures the customers don’t know both, whether through work or personal circles or even past online dating sites escapades, thus everybody has on a clean slate.

“I have found there could be cross-pollination with my customers in which they will have somehow have actually met. I would like to avoid a predicament in which they will have currently met or they have glanced at each and every other’s using the internet users there was actually an excuse they chose to leave that possibility,” she stated.

Committed from Amy’s first e-mail with the set agreeing meet up with will take 72 hrs, and at that point Amy will be sending all of them a one-page, custom bio with a lot more juicy details, such as their first names. Amy mentioned she excludes finally brands before the first date so they are able abstain from Googling one another, getting into their particular heads, and ruining the magic.

In accordance with Amy being old-school, she requires the man to contact the lady (no texting or emailing!) within 5 days to create a pleasant day where he addresses the lady.

Going Beyond a Matchmaker becoming a Liaison, Confidant, buddy & Adviser

When Amy can make a match, she does not simply send all of them off regarding the basic big date with a “Good luck!” She provides pre-date coaching that places the woman clients comfortable and shows all of them just how to reduce their own hectic everyday lives down (at the least for starters night) She mentioned this is particularly important in Silicon Valley, where every person is actually operating 24/7 and constantly have so many views running right through their unique heads.

“i really want you to forget about every little thing close to you, most of the disruptions in life,” Amy stated. “I wanted you to definitely carefully plan the date since these fits actually count. Alot is operating to them psychologically and financially, thus I desire men and women to pay attention to those crucial details and remember essential those first impressions are.”

“Amy has surpassed every hope and I would suggest Linx. We have because fulfilled a fantastic man exactly who I would personally n’t have fulfilled normally. We are having circumstances slow and witnessing exactly what the future retains.” — A Linx Representative

Also because every member signs a two-year contract (which can be suspended anytime if they satisfy that special someone), Amy turns out to be in the same way invested because they’re within journey and is able to build a relationship beyond a specialist one. She actually gets wedding invitations and photos of children who’ve been born from past members.

“That’s mainly why i actually do this — it is extremely fulfilling,” she said. “Far beyond my personal task to be a matchmaker, i am a liaison, confidant, buddy, and agent.”

Final Thoughts

Thanks to Amy’s dedication, resourcefulness, and fascination with her consumers, Linx is actually taking care of an under-served singles marketplace inside dating industry, and she’s only scratched the top on what she will be able to give the Silicon Valley place together with globe. We’re undoubtedly eager for just what comes further.

“I worked really hard to build a great reputation in this region, but I feel like I have a lot more unearthing to complete to obtain further varied and interesting customers who I’m able to help,” she said.

For females who would like to join Linx Dating, click the link. For men interested in signing up, click here. You can follow Linx and Amy on Twitter: @linxdating.


Similar Posts